About Me
Collaborating with a network of diverse global creative talent, I create, develop and implement awareness, advocacy and behavioural change campaigns, often drawing on support from influential people in entertainment, sport, fashion, literature, art and politics.
I oversee the project from start to finish, working with you to inspire great creative strategies, recruit appropriate and diverse talent, deliver strong content and ultimately, implement innovative and transformational communications and digital campaigns.
I am equally happy to be an interface between you and creative agencies on content production and campaign development, or I craft and deliver content from my own studio offering the full service of script writing, design, production and direction. Perhaps a bit of both?
I’ve been an independent creative since 2010, working almost exclusively with not-for-profit organisations to help them realise the potential of opportunities and ideas, creating and implementing local, national and global campaigns. Prior to that, I learned about the workings of popular and political campaigns as a staff member at Comic Relief, Oxfam, UNICEF, and with Richard Curtis at Portobello Studios.
My clients have included the Global Goals, The Royal Foundation for the Prince and Princess of Wales, Oxfam, UNAIDS, WHO, People’s Vaccine Alliance, Medicines Patent Pool, Malaria No More, United for Global Mental Health, the Global Network for Neglected Tropical Diseases, United Against Rabies and most recently, Leonardo di Caprio’s Re:wild.
With the right creative help, most opportunities can become milestones. However, getting there requires collaboration. An original concept may come from a single source, but the development of that idea is seldom a singular pursuit.
So, whether it’s a campaign you want to create, a cause or issue you want to promote, or simply an idea you want to develop, I can help you make it happen.
My Services
Idea Generation
I collaborate with your team or external creatives to generate fresh, impactful ideas. Whether you’re addressing a specific problem, exploring new opportunities, or looking to expand your market, a well-executed idea can change public perception, influence thought leaders, or drive significant fundraising efforts. I focus on ideas that resonate and have the power to make a lasting impact.
Corporate Partnerships
In addition to celebrity endorsements, corporate partnerships can provide significant momentum. I’ll identify and approach organizations that align with your campaign’s values, securing their involvement to enhance the credibility, reach, and financial backing of the initiative.
Strategy Development
Once the core idea is established, I’ll work closely with you to flesh out the finer details, developing a comprehensive strategy that covers every aspect of its evolution. This includes mapping out the steps for execution, and ensuring that the plan is robust, realistic, and aligned with your overall objectives.
Team Building
Every campaign requires a unique approach to team building. Whether utilizing the strengths of your in-house team to keep costs down or recruiting top-tier external collaborators, I ensure that the right expertise is in place to drive the project forward. The team will be tailored to your needs, ensuring motivation and ownership throughout the process.
Celebrity Recruitment
While not always necessary, celebrities can elevate a campaign to new heights. I have a track record of attracting the right actors, musicians, artists, or athletes to engage with compelling ideas. When it aligns with the campaign’s goals, I’ll work to bring influential personalities on board, leveraging their reach to maximize visibility and impact.
Campaign Implementation
Once the strategy is agreed upon and the team is built, Nicky will oversee the implementation of the campaign, taking you from idea generation, through strategy development, to campaign implementation in a cool, calm, collaborative, and, ultimately, highly effective and successful process.
What My Clients Say