We worked with eight African artists from six countries on an original song to promote the Global Goals across Africa. For the first time, the lyrics of a song were crowdsourced from across the continent. Called, Tell Everybody, the song was performed live at the Global Citizen concert in 2015. We crafted partnerships with mobile phone companies, iTunes, Spotify, MTV and Unilever to fund and promote the campaign. The song became the unofficial anthem of the Global Goals campaign.